SIR Concepts

Through SIR Concepts, Sharif artfully combines the imagination, hopes, dreams, and faith of his clients to create a one-of-a-kind-experience unique to every person for which SIR Concepts is commissioned and entrusted with their event.  The result is that SIR transforms their event into a “forever permanent testimonial memory!”   These memories then testify to the ultimate good that still exists in life, and that in the right hands, a client’s events can be crafted into part of their personal experience (and also a memory) of that good.  The SIR concept effect does not end on the day of the event, but by way of creating positive memories of life’s good, people actually have a frame of reference through which to REMEMBER (especially in challenging times) that there is still good of the type that chases away disappointments, that chases away fears of failure, that replaces “can’t” with can, “won’t” with will and “impossible” with possible.  It solidifies the PROMISE that this life was meant to be lived and not just gotten through, that there is more good than bad, that hope springs eternal, and ultimately outlasts doubt, disappointments, and discouragements.

SIR remembers and reminds us all of the RAINBOW after rain and that storms don’t last always.

It is to be well noted that Sharif Radney and his SIR Concepts team are not mere event planners, though we hasten to say with MUCH RESPECT, that there are many event planners that plan and execute events well and are to be commended for the same.    However, Sharif and his team are Positive Life Difference Makers who leave no stones unturned, no ideas unexplored, and no efforts unembraced, to absolutely ENSURE that ANY, ALL and EVERY person’s experience with them is an “EXPERIENCE OF A LIFETIME!”  The creation of such experiences are paralleled and rivaled by no others, because there IS no other like SIR Concepts!

“Satisfaction Guaranteed” is far too cliché, understated and underrated to adequately describe SIR Concepts.  Second to None more adequately and appropriately speaks to their truth.

Let SIR Concepts turn your thoughts, your hopes and your dreams into UNIQUELY ASTOUNDING and SIMPLY AMAZING realities!


The Planner & Designer

As the general flow of life dictates, purpose is born in every individual.  It’s development, it’s difference-making achievements is predicated upon first the recognition of that purpose, and then what the individual does to develop, preserve, cultivate and finally maximize that purpose.  This is an “internal” truth.  Externally, and what is actually most readily seen,  is that a person is taught a craft and therefore learns a craft and can become quite efficient at that craft; a person has a particular talent for, and is therefore able to perform a craft; or a person is gifted with an innate capacity for a craft and embodies and performs it in a most uncommon, understanding defying way.

And then there is the person who is born with their measure of purpose, recognizes the presence of its seed, realizes that it is the purpose to which they were called (from birth), understands that at the very least, it is a God-given talent, and works diligently to develop, preserve, cultivate and maximize it…only to find that its expression extends well beyond the confined boundaries within which the definition of talent is contained.  Indeed there arises a dawning of revelation within this caliber person, that they have been endowed with a GIFTING for which they were BORN to do!   They also come to understand that living out this gifting is as natural and as vital them as the very air they breathe, and each breath they take.

One such person of THIS type, is Sharif Radney!  And the purpose to which he is born and called, is the TRANSFORMATIONAL work that He performs through his planning company, SIR Concepts….which is not just his company, it is his LIFESTYLE!

Sharif Radney was born in Newark, New Jersey and now resides in Durham, North Carolina. Sharif has a Bachelor of Science in Business Management from Grantham University and a Certificate of Event Planning from Correlations LLC.  He also serves as vice chairperson for New Direction Ministries in Henderson, NC and on the Board of Directors for FGBG (For God By God) in Raleigh, NC. He enjoys helping the disenfranchised, and those who are struggling and unable to help themselves. Sharif particular enjoys mentoring young people and challenging them not to settle for mediocrity in life, but rather, to reach for and walk into their destiny!


SIR Concepts



SIR CONCEPTS is a full-service Event Planning And Management Company. We Create, Plan, Design, And Coordinate A Variety Of Memorable Events that family and friends will be talking about for years to come.


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